A cutlery company started in 1884 by Karl Elsener in Schwyz, Switzerland is now the largest cutlery company in the world.  In 1891 they obtained the first contract to supply the Swiss Army with a  sturdy 'Officers' Knife.  Victorinox employ over 950 people in their factory.  Over 10% of the employees work in the final inspection department ensuring that every product leaving the factory is considered to be the epitome of quality and precision.  Owned by US Presidents, corporate leaders, astronauts, explorers and the kid next door.
Differentiating Features/End Benefits

Hand Feel:           When you hold the SwissTool it feels more solid than the competition. 
Features:              Superior design engineering. 
Easy Access:         Features can be accessed with the pliers open or shut. 
Features:              Implements accessible from outside of handle. 
No Clumping:       When you want a feature 'you get that feature' not a clump of other tools. 
Features:              Individual springs hold each feature in place. 
Lock & Release:   All features lock into place when in fully opened position. 
Features:              Patented slide mechanism locks and releases tools. 
Victorinox SwissTool w/leather pouch (boxed) rrp £69.95 Our Price £62.95 (code # 30323l)